Hotjar Review (2025)

Name: Hotjar Review
Item: Hotjar
Rating: 4.5
Author: UserBird

An in-depth review of Hotjar, its features, pricing, and how it compares to alternatives.

Quick Facts

Target Audience:SMBs to Enterprise
Privacy Focus:Strong
Hosting:Cloud (SaaS)
Website:Visit Site

Core Features

Heatmaps:Yes
Session Recordings:Yes
Conversion Tracking:Yes
Real-time Data:No

Privacy & Compliance

Cookieless:
GDPR Compliant:Yes
Script Size:N/A
Data Retention:N/A

What is Hotjar?

Hotjar is a user behavior analytics tool offering heatmaps, session recordings, and surveys. It is widely used for UX research and qualitative feedback to improve site usability and conversion rates.

Key Features

Core Analytics

Conversion Tracking
Real-time Analytics
Data Layer Integration
Edge Computing

User Behavior Analysis

Heatmaps
Session Recordings
Scroll Depth Tracking
Funnel Analysis

Pricing

Pricing Model:

Freemium (Free basic plan; Paid from €32/month)

Pricing Details:

Free basic plan; paid plans start at $39/month.

Visit Official Website

How Hotjar Compares to UserBird

Why Choose UserBird?

Cookieless tracking - UserBird doesn't use cookies, making it more privacy-friendly than Hotjar
Scroll depth tracking - See how far users scroll on your pages, a feature not available in Hotjar
Edge computing - Faster performance and reliability compared to Hotjar's architecture
Simple, intuitive interface - UserBird prioritizes ease of use without sacrificing power
5-year data retention - Keep your analytics data for longer than most alternatives

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Hotjar Alternatives

Looking for alternatives to Hotjar? Here are some other popular analytics tools you might want to consider:

Additional Notes

GDPR compliant

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