Google Analytics Review (2025)

An in-depth review of Google Analytics, its features, pricing, and how it compares to alternatives.

Quick Facts

  • Target Audience:All businesses
  • Privacy Focus:Limited
  • Hosting:Cloud (SaaS)
  • Website:Visit Site

Core Features

  • Heatmaps:No
  • Session Recordings:No
  • Conversion Tracking:Yes
  • Real-time Data:Yes

Privacy & Compliance

  • Cookieless:No
  • GDPR Compliant:Limited
  • Script Size:45.7KB
  • Data Retention:14 months

What is Google Analytics?

Google Analytics is the most widely used web analytics platform, offering comprehensive tracking of user behavior, conversions, and marketing campaigns. It serves as the industry standard for digital analytics.

Key Features

Core Analytics

  • Conversion Tracking
  • Real-time Analytics
  • Data Layer Integration
  • Edge Computing

User Behavior Analysis

  • Heatmaps
  • Session Recordings
  • Scroll Depth Tracking
  • Funnel Analysis

Pricing

Pricing Model:
Free (with limitations)
Visit Official Website

How Google Analytics Compares to UserBird

Why Choose UserBird?

  • Heatmaps included - Unlike Google Analytics, UserBird offers heatmaps to see exactly how users interact with your site
  • Cookieless tracking - UserBird doesn't use cookies, making it more privacy-friendly than Google Analytics
  • Scroll depth tracking - See how far users scroll on your pages, a feature not available in Google Analytics
  • Edge computing - Faster performance and reliability compared to Google Analytics's architecture
  • Simple, intuitive interface - UserBird prioritizes ease of use without sacrificing power
  • 5-year data retention - Keep your analytics data for longer than most alternatives
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Google Analytics Alternatives

Looking for alternatives to Google Analytics? Here are some other popular analytics tools you might want to consider:

AckeeAdobe AnalyticsAmplitudeAWStatsClickyCloudflare AnalyticsContentsquareCrazy EggFathom AnalyticsFullStoryGoAccessGoogle Analytics 360GoSquaredHeapHotjarMatomoMicrosoft ClarityMixpanelOpen Web AnalyticsPendoPlausible AnalyticsPostHogSegmentShynetSimple AnalyticsSnowplow AnalyticsStatcounterUmamiWoopra

Additional Notes

Data used for ad targeting

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