Amplitude Review (2025)

An in-depth review of Amplitude, its features, pricing, and how it compares to alternatives.

Quick Facts

  • Target Audience:Product teams
  • Privacy Focus:Moderate
  • Hosting:Cloud (SaaS)
  • Website:Visit Site

Core Features

  • Heatmaps:No
  • Session Recordings:No
  • Conversion Tracking:Yes
  • Real-time Data:Yes

Privacy & Compliance

  • Cookieless:
  • GDPR Compliant:Yes
  • Script Size:N/A
  • Data Retention:N/A

What is Amplitude?

Amplitude is a product analytics platform tailored for understanding user behavior in web and mobile applications. It excels in cohort analysis, retention tracking, and funnel optimization, making it popular among growth and product teams.

Key Features

Core Analytics

  • Conversion Tracking
  • Real-time Analytics
  • Data Layer Integration
  • Edge Computing

User Behavior Analysis

  • Heatmaps
  • Session Recordings
  • Scroll Depth Tracking
  • Funnel Analysis

Pricing

Pricing Model:
Freemium (Free up to 10M events/month)
Pricing Details:

Free for up to 50K monthly users; Plus plan starts at $49/month, scaling with usage.

Visit Official Website

How Amplitude Compares to UserBird

Why Choose UserBird?

  • Heatmaps included - Unlike Amplitude, UserBird offers heatmaps to see exactly how users interact with your site
  • Cookieless tracking - UserBird doesn't use cookies, making it more privacy-friendly than Amplitude
  • Scroll depth tracking - See how far users scroll on your pages, a feature not available in Amplitude
  • Edge computing - Faster performance and reliability compared to Amplitude's architecture
  • Simple, intuitive interface - UserBird prioritizes ease of use without sacrificing power
  • 5-year data retention - Keep your analytics data for longer than most alternatives
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Amplitude Alternatives

Looking for alternatives to Amplitude? Here are some other popular analytics tools you might want to consider:

AckeeAdobe AnalyticsAWStatsClickyCloudflare AnalyticsContentsquareCrazy EggFathom AnalyticsFullStoryGoAccessGoogle AnalyticsGoogle Analytics 360GoSquaredHeapHotjarMatomoMicrosoft ClarityMixpanelOpen Web AnalyticsPendoPlausible AnalyticsPostHogSegmentShynetSimple AnalyticsSnowplow AnalyticsStatcounterUmamiWoopra

Additional Notes

GDPR compliant

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