Guides

UserBird vs Google Analytics

	UserBird	Google Analytics
Usability	✅	❌
Heatmaps	✅	❌
Scroll depth	✅	With custom code
Session recordings	✅	❌
Ease of use	✅	❌
Event tracking	✅	✅
Content drilldown	✅	❌
Easy segmenting	✅	✅
UTM tag tracking	✅	✅
Cookieless	✅	🍪
Data Privacy	✅	🤣
Data Retention	Forever	14 months
Customer Support	✅	❌
Made for	🫵You	Google

Usability & Insights#

Google Analytics 4 is a powerful product, built within the confines of Google.

The challenge is that GA4 is fundamentally a data ingestion tool.

GA4's analysis and reporting is technically challenging, and this means that marketers and content creators find it difficult to get simple, actionable insights as to what is working on their website, and what needs improvement.

As an example, getting a list of the top 50 pages on your website by traffic requires creating a custom report using Looker Studio, connected to Google Analytics.

UserBird reduces the friction by answering - "what are users doing on my website?" - without sacrificing their privacy.

UserBird bridges the gap between simple web analytics platforms such as Fathom and Plausible (two amazing products we recommend), Google Analytics, and usability-focussed products such as Hotjar and Crazy Egg, all while being built with modern privacy frameworks in mind.

Using UserBird & Google Analytics Together#

You can run Google Analytics and UserBird together on the same website and track statistics in both platforms.

Using Google Tag Manager with UserBird#

UserBird is fully compatible with Google Tag Manager.

Monitoring Paid Advertising with UserBird#

UserBird supports the monitoring of paid ad campaigns through its UTM tracking.

Tag campaigns in exactly the same way as you would in Google Analytics.

UserBird will automatically pick up already set-up UTM tags; no changes necessary.

Data privacy, Google Analytics, and UserBird#

Google Analytics 3 ended due to its incompatibility with privacy frameworks such as GDPR, and Google introduced Google Analytics 4 as a replacement.